Building software at the intersection of the beautiful game and modern tech. Tools for coaches, managers, and fans—made in STL.
Projects
Substitution and game management software for soccer coaches. Track lineups, rotations, and player time—live on the sideline.
A soccer-themed Flappy Bird–style arcade game. Tap to keep the ball in play, dodge defenders, and climb the leaderboard.
Live match event tracker for coaches and parents. Tap to log passes, shots, cards, and more, then review the stats after the whistle.
Practical, research backed guides for youth soccer coaches and parents. Almost every one includes a real, copyable AI prompt for using an assistant coach on practice plans, parent emails, and admin work.
More tools for the pitch are on the whiteboard. Ideas? Reach out.
Guides
Practice plans, schedule imports, weekly updates, and admin work, plus the one habit that catches wrong answers before you repeat them.
A guided prompt for building a reusable coaching profile, and the real features that make it stick across future chats.
Recognize every player instead of one MVP, run a short player and parent feedback survey, and close on the same fun first note you started with.
What to cover in one thirty minute meeting, from playing time to communication, plus a simple before, during and after checklist.
What is actually worth saying during play, and why silence often teaches more than instruction.
Feed an AI assistant your team's real weaknesses and get a six to eight week practice progression back, not just one more single session plan.
Describe the one skill you want to drill and get three or four game variations back, scaled to your actual numbers and space.
Pull your expectations, communication norms, and season logistics into one document, drafted from a short AI interview instead of a blank page.
Draft real outreach to a local business for team gear or tournament fees, with AI handling the first draft and the follow up.
For recreational and club coaches: why game time and repetitions matter more than winning now, and how to make playing time fair at every format.
Why coaches are replacing pen and paper and costly cameras with a free phone app, and how to give every parent a small set of stats to follow.
What to say, and what to skip, at your child's game and on the car ride home—backed by sports psychology research.
Keep training fun with a ball for every player, bring a backup plan, share playing time equally, and set game goals beyond the score.
Pick one or two goals per player, log the same number after every game with MatchTap, and show parents a real trend instead of a gut feeling.
Cost, time, playing time and coaching style all shift when a player moves to competitive club, plus questions worth asking before you sign.
Behavior problems and effort problems need different responses, not the same bench for the rest of the season.
A scoring rubric, more than one evaluator, and how to share results so families still trust the process.
What actually makes a coach good, and how to close the real gaps fast, without a playing background.
What to say, one on one, when the general reminder has not worked, plus how to escalate calmly if it continues.
Fit warm up, technical work, and small sided games together without losing a third of practice to wasted time.
The actual guest player rules, and how to keep a tournament weekend fair to your roster and the players you borrow.
A different problem than low effort or acting out, and what the research does and does not support for building it back.
Format size, a rotation plan, and a realistic buffer, so you are not stuck with 9 bodies for an 11v11 game.
Some players in the same age group are biologically a year or two ahead. What the research says about coaching and evaluating them fairly.
Your child is getting well under half the game. A step by step plan for getting the facts and knowing who to talk to.
Skip the formation numbers. A plain, honest job for every young player, by format, from 3v3 up through 11v11.
A page that never posts the score: specific player highlights, safe photo practices, and traditions parents actually notice.
What to actually teach in the first few sessions: stance, catching, footwork, and a safe way to fall before diving.
Pick the 11v11 shape you want players ready for, then build backwards through 9v9, 7v7 and 4v4, with benefits and downsides for each.
Why players actually quit, and how to build a team players want to come back to year after year.
A concrete rotation system for 7v7, 9v9, and 11v11, so equal minutes does not mean chaos at the sideline.
Real communication habits, not just translation apps, for families who do not speak English as a first language.
What to do over a season when a family shows almost no involvement, and what the research says about a player seeking connection from the coach instead.
Offside, marking, overlap, build out line. Every term you have nodded along to, checked against the actual rules.
What real research says burnout actually looks like before a kid quits, what causes it, and what actually helps.
Developing dribblers young and letting passing emerge as the field grows, checked honestly against the real research.
What each credential actually costs and covers, and an honest verdict on which ones a volunteer coach actually needs.
Fun with a felt purpose, not a drill, plus the research on skipping the lines for more touches on the ball.
More guides are on the whiteboard. See the full list, or send us a topic you want covered.
About
STL Soccer Dev Lab started on the sideline and moved to the terminal. Every tool here is built by someone who has counted minutes on a clipboard and wished the software just worked. Based in St. Louis—home of one of the most passionate soccer cultures in the US.
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